“After deciding to take part in the London Festival of Architecture, Mulroy Architects quickly realised that we would need additional expertise to make it a success. We had met Abigail previously through sport and her love of cycling. It was clear that her drive and determination would be ideally suited to our goals.
The Festival’s aim is to raise awareness of high quality architecture in the capital through a month-long series of events and exhibitions. Our goal was to raise the profile and awareness of our practice and generate domestic renovation project leads. To achieve this, we organised a social evening and weekend open studio to provide free architectural design advice in conjunction with a number of relevant construction professionals. Working within our team, Abigail developed the goals and brief for the event, liaised with the LFA, our publicist, and companies that would provide services for the event that was a great success. Our party finished in the small hours despite the scheduled finish at 9pm and the open studio had continuous visits throughout the weekend. The event led to a number of new and dormant leads being converted, a strengthening of our in-house team identity, reinforced relationships with our trusted collaborators and the establishment of our practice as a larger, more professional brand.
Abigail is confident and enthusiastic leader representing Mulroy as part of the London Festival of Architecture. Without her specialist knowledge we would not have held such an enjoyable and successful event. We look forward to future opportunities to collaborate with her.”
Watch this space...